Jeff Esposito

JULY 17, 2011

The easiest way is to use the NOW method (Navigate, Outline, Wait) to evaluate the new shiny network or feature. Once that is finished, look at the list to see if the network makes business sense and act accordingly. So how do you get away from living in the now and thinking more strategically?

Social Media 45

Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

NOVEMBER 26, 2012

The only way that I keep up with current events and tech news is by looking at one of my lists. I see this as a place to keep in touch with everyone and really dig the private groups feature. Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

JUNE 13, 2011

Measuring the number of fans/followers is the least labor intensive metric on this list. To show a long-term value, tie these fixes to the amount of money and time saved in troubleshooting these issues or developing new features that customers are looking for. Facebook provides this data under the site’s Insights function.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JANUARY 28, 2013

In fact, we tend to hyper-focus and agonize over these features, leaving the other senses like smell in the dust. The list of emotions goes on and on, more so than any of the other senses. In terms of building the brand experience, we tend to think of sight or sound first as the more important pieces to our marketing plans.

Marketing 45

Marketing Small Business Retail Brands 45

Jeff Esposito

MAY 6, 2011

If you only read one post in this list, peep out the Miami-based filmmaker’s blog. If you are like me and negligent on your LinkedIn account you should check out this post from Bob Cargill on the recommendations feature. Once it has hit the lexicon it becomes gospel.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. Now this one makes the list to show how far our culture has degraded. Despite being in meetings and away from my desk, I feel like the week was a very productive one.

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

NOVEMBER 14, 2011

The first is that the network is still in its infant stages and has some maturing to do in terms of features and user base. Even with their new lists it is easy to screw up. Hangouts – the hangout feature of Google+ is a lot like Skype, but on steroids. Despite this convenience, Google has two problems. It’s ok to admit.

Google 51

Google YouTube Social Networking Conference 51