Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JULY 17, 2009

Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers. So the question is, how do you get on the list?

Twitter 100

Twitter Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 14, 2009

As of today the article is #1 (after some embedded news results) for the query “michael vick eagles”: Related posts: Do Google’s Expanded Domain Results Apply to News and Video Listings?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

MARCH 16, 2010

For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. The Chile Earthquake list was shared quite a bit on Twitter, causing it to appear frequently in real-time search results.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. I do feel compelled to mention that NPR would be #2 on your list in terms of fans, however (disclosure: I work there as an audience research analyst).

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

JUNE 9, 2009

Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.”

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.”

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. What sections, special features, individual articles, etc. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

NOVEMBER 11, 2010

So to help out I’ve created a list of Twitter tips for publishers. While my list is geared towards publishers the tactics are applicable to most organizations. Twitter Lists are another good way to do this; create lists around specific topics, stories or events. that I hope are now well-established fundamentals.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

JUNE 29, 2010

To come up with the list of buzzwords I started with the usual suspects then got some more ideas from Wikipedia and TechCrunch. My list of terms could have gone on endlessly but I decided to cap it at 75 100 (the list is growing based on suggestions in the comments). Carly Rudrum June 30, 2010 at 10:13 am What a great list.

Press Release 279

Press Release Marketing Class List 279