Target Dabbles in Curated eCommerce with “Awesome Shop”
Convince & Convert
DECEMBER 12, 2013
The site is refreshed daily with data from Target.com and Pinterest and only features items that have at least 4 stars , or no reviews at all because they’re new and attracting significant interest. Target is also bringing extensions of The Awesome Shop to its physical stores by leveraging iPads and flagging merchandise on displays.
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