Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

comScore 199
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Weekly Roundup: The New Year Edition

Waxing UnLyrical

Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Why: great reading material for your professional library and/or iPad/Kindle. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: smart stuff mixed with commonsense.

Postrank 124
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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

landmarks, show JHU students holding an iPad displaying a single word describing a key attribute of the JHU program. Each person would say aloud the word on the iPad screen, and just in case it was inaudible, we recorded our voices on iPhone’s voice memo app to be dubbed later in editing. And of course, it worked. Read All About It!

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