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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Google Tests Powerful New Google Photos Feature

Forbes Social Media

Google is trialing a new feature in Google Photos that could significantly change how users view and manage their growing photo libraries.

Google 85
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Google Adds New Video Editing Features to Google Photos

Social Media Today

Google has added some new video editing features to Google Photos which could help in your content creation efforts.

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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. The new CTA sticker suggestions are based on the CTAs already featured on the page.

Features 150
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Google Launches Android 11, Featuring New Messaging Tools and Business Features

Social Media Today

Google is rolling out the latest version of Android, which features new messaging tools and privacy features.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.