Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful. Wouldn't you like to be in her kitchen?

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? Twitter Facebook Google+ LinkedIn Monday Roundup: Sustaining Relationships. What is #MindfulSocial?

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. Google Analytics is Dead as We Know It: Meet Universal Analytics. Kami Huyse introduces us to the new standard for digital analytics from Google. Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Sites 256

Sites Facebook Aggregator Mobile 256

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. Interview with Avinash Kaushik, digital marketing evangelist for Google. Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons from Avinash Kaushik. I Wish I’d Known That.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! Happy birthday to us!

Metrics 223

Metrics ROI Consultant Eventful 223

Waxing UnLyrical

AUGUST 20, 2014

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Heidi Sullivan.

Vocus 198

Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. so I was really happy to be able to feature her on the chat as well. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi. Based in the Washington, D.C.,

Airlines 217

Airlines Metrics Banking Consultant 217

Waxing UnLyrical

FEBRUARY 7, 2019

Google has gotten much more sophisticated over the years. If your interview is thorough enough and adds value, there is a good chance you could get featured on these blogs. Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. Give Away Swag.

Strategy 158

Strategy SEO Overview Eventful 158

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. But it’s become a cliché precisely because of how important it is. Image: AJ Cann via Flickr, CC 2.0. Exercises for Writing Conversationally.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

JANUARY 6, 2014

In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. Twitter Facebook Google+ LinkedIn Monday Roundup: Happy New Year. Happy New Year! I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014.

Consultant 231

Consultant Resources LinkedIn Trends 231

Waxing UnLyrical

JUNE 20, 2014

This week’s roundup features seven posts from around the web that focus on personal branding. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world.

Brands 213

Brands Consultant Flickr Small Business 213

Waxing UnLyrical

AUGUST 5, 2015

“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics. Really quick primer on Snapchat.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. Image: Steven Depolo via Flickr, CC 2.0.

Curation 219

Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

AUGUST 20, 2014

Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Our featured guest will be Brian Vickery , Principal and EVP of the Rocky Mountain Region for Mantis Technology Group.

Metrics 114

Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

MAY 27, 2017

Googled “on star from verizon” (I kid you not) which took me to a PCMag review of “Hum” Saw that there are OTHER on-demand apps I could use for roadside assistance that don’t require a monthly subscription/two-year commitment ( Hum apparently does). Treating your customers like people v. credit cards matters.

Insurance 169

Insurance Banking Discount Policies 169

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Rules. A large portion of what we do online is centered around content: creating it, sharing it, reading it. Image: Depone via Flickr, CC 2.0. Based in the Washington, D.C.,

Content 198

Content UGC Consultant Flickr 198

Waxing UnLyrical

DECEMBER 9, 2013

This week’s roundup features seven posts that focus on building business relationships. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Business Relationships. Relationships are the foundation of any business. Image: buddawiggi via Flickr, CC 2.0. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Community building 210

Community building Consultant Flickr Communities 210

Waxing UnLyrical

MARCH 3, 2014

This week’s roundup features seven posts from around the web that focus on being personable. Twitter Facebook Google+ LinkedIn Monday Roundup: Being Personable. Life is all about having the right attitude (even if you’re shivering through yet another polar vortex, bah humbug). How to Be a Good Social Citizen.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Twitter Facebook Google+ LinkedIn Monday Roundup: Thanksgiving. This Thursday we celebrate Thanksgiving here in the U.S. Image: DVIDSHUB via Flickr, CC 2.0.

Consultant 177

Consultant Flickr Resources Communities 177

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. Twitter Facebook Google+ LinkedIn Monday Roundup: Context. The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed.

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

SEPTEMBER 9, 2013

Why: Did you know that Evernote includes advanced security features that are perfect for businesses of all sizes? Twitter Facebook Google+ LinkedIn Monday Roundup: Stay Secure. Top 6 Ways to Use Evernote for Business. Calvin Sellers explores. Your Facebook Identity Was Stolen. Based in the Washington, D.C.,

Consultant 198

Consultant Flickr Loyalty Resources 198

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights!

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

SEPTEMBER 29, 2017

Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

Consultant 163

Consultant Banking Metrics Data 163

Waxing UnLyrical

AUGUST 12, 2013

So if you’re looking to move from your Keds to your Manolos, the seven posts featured in this week’s roundup might help you do that. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out. However, providing customers and prospects with memorable and useful content is what separates the, er, women from the girls.

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

FEBRUARY 17, 2014

So this week’s roundup features seven posts from around the web that focus on just that: making connections. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Connections. Connections are an essential part of the human condition. Making the right connections can lead to big things… perhaps even the presidency!

Collaboration 193

Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Twitter Facebook Google+ LinkedIn Monday Roundup: Social Media Engagement for Business. Client engagement is one of the core ways businesses grow their client base. Based in the Washington, D.C.,

Engagement 221

Engagement Social Media Consultant SEO 221

Waxing UnLyrical

DECEMBER 8, 2014

This week’s roundup features seven posts from around the web that focus on storytelling. Twitter Facebook Google+ LinkedIn Monday Roundup: Storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Image: Scottish Libraries via Flickr, CC 2.0.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JUNE 30, 2014

This week’s roundup features seven posts from around the web that focus on support. Twitter Facebook Google+ LinkedIn Monday Roundup: Support. Image: Lotus Carroll via Flickr, CC 2.0 . We All Need a Team. Who’s on Yours? Why: Surrounding yourself with a team is helpful even if you’re not an entrepreneur.

Small Business 202

Small Business Consultant Flickr System 202

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Twitter Facebook Google+ LinkedIn Monday Roundup: Rocking the Vote. Did you have a tough time getting up today, what with Daylight Savings Time ending and all? Since tomorrow is Election Day here in the U.S.,

Consultant 170

Consultant Flickr Statistics Study 170

Waxing UnLyrical

JANUARY 3, 2017

About four years ago, I wanted to start doing custom holiday cards, featuring “Cartoon Shonali” and the Birdie, whom many of you may recognize as my homage to Twitter, because of how that particular platform introduced me to the wonders of the social space. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow.

Consultant 176

Consultant Training Banking Eventful 176

Waxing UnLyrical

MAY 20, 2012

Google+ has stalled because, in spite of its amazing features (seriously, Hangouts is cool and you know it), it doesn’t have the already-existing numbers. Almost every other SN that has popped up has fallen into a niche ( Google+ = male techies , Pinterest = Lifestyle ladies , OK Cupid= somewhat unusual dating, etc.).

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

SEPTEMBER 25, 2012

So last week, Andrew Grill , CEO of Kred , was the featured guest on the chat. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. As in, being a guest. Cool, huh?! When Andrew Grill Visited #measurePR , originally posted on Waxing UnLyrical , published by Shonali Burke.

Klout 204

Klout Overview Influencer Hosting 204

Waxing UnLyrical

JULY 28, 2014

So this week, the roundup features seven posts from around the web that focus on blogging. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Blogging is a great way to start conversations, share ideas, and build your online community. Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit? 5 Sure-Fire Ways Tools Will Help.

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. Twitter Facebook Google+ LinkedIn Monday Roundup: Challenge the Status Quo. Business leaders often rock the boat. Self-Promotion for Professionals from Countries Where Bragging Is Bad. Based in the Washington, D.C.,

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. Based in the Washington, D.C.,

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

comScore 199

comScore Smart Phone SMS Advertising 199