Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. Your Google profile gets a boost when you use Google+. Google+ is easy to use.

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Picasa Google Privacy Social Networking 175

Small Business Mavericks

NOVEMBER 18, 2015

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. For one thing, did you know Google owns your data? Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics.

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Small Business Mavericks

NOVEMBER 26, 2013

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. For the best features you’ll have to upgrade.

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Small Business Mavericks

SEPTEMBER 25, 2013

Google+ has been making some great changes lately. If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. The fact is, both Google+ and Facebook offer marketers a lot of value. That means taking the time to learn their features.

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Small Business Mavericks

NOVEMBER 12, 2011

If you thought Google+ was just another social network, think again. In fact, Google has said all along that it intends to connect all of its services with Google+. One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account.

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Adwords Google Metrics Social Networking 156

Small Business Mavericks

FEBRUARY 27, 2013

Google+ is borrowing a page from Facebook. Either way, social sharing through Google+ just got a lot better. They can sign in using Google+ instead. Anyone with a Google+ account, which is just about everyone these days, can sign in to any site that has installed the button. I knew it would come to this eventually.

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Google Privacy Engineering Issues 102

Small Business Mavericks

JANUARY 7, 2013

Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? Dont’t fight it.

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Small Business Mavericks

MARCH 25, 2012

Google have added two new features to their Analytics tool. These are two areas that we know Google are keen to include in their search algorithms. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time. Google Analytics is by no means a comprehensive analytics tool.

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Small Business Mavericks

SEPTEMBER 3, 2014

John Mueller, Webmaster Trends Analyst at Google, announced recently that their experimentation with Authorship in its current form is now dead. But it hasn’t exactly gone away, because the social features are still here, so Google+ posts will show up when they are relevant to the query. Well, it finally has happened.

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Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. It got me to thinking.

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Google Twitter Comparison MySpace 98

Small Business Mavericks

MARCH 19, 2013

Google likes to help new webmasters. These few suggestions Google offers won’t guarantee your website a page 1 ranking, but they do give you the basic run down on what Google is looking for from websites. You can also enhance your website’s design with CSS, JavaScript, videos, and other advanced features.

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Small Business Mavericks

MAY 5, 2011

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.

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Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

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Small Business Mavericks

SEPTEMBER 25, 2011

You’re probably getting tired of the Google+ and Facebook comparisons by now, but at risk of boring you to death I’d like to share a video I found put together by TechCrunch. It features a couple of talking heads discussing the recent changes to Facebook and Google+. Or is Google+ with its Hangouts integration?

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Google Facebook Comparison Social Media 79

Small Business Mavericks

NOVEMBER 10, 2011

Google+ business pages haven’t even been out a week yet and already they’re getting criticisms. I hear that the things he wants Google+ to do are on the way. Should Google have added those features before rolling its pages out publicly? I think Google+ business pages have a lot of potential.

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Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. Now, that’s no longer the case. You can interact with others on Facebook as your branded Facebook page.

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Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. Bing responds: “We use over 1,000 different signals and features in our ranking algorithm,&# Bing vice president Harry Shum said Tuesday, referring to the mathematical code that search engines use to choose their results.

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Google Press Release Case Study Small Business 79

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. In the post-Pigeon era, search results that are authoritatively local will be more prominently featured on the SERP, and they will be enhanced with relevant content.

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Small Business Mavericks

JANUARY 24, 2012

Google’s +1 will become a go-to place and for professionals; a profile on LinkedIn is also a big help. Businesses can opt to pay $15 month to have multiple users and access to advanced features. There is plenty of help available including videos, which make it a lot easier to visually gain an insight into all the features.

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Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

AUGUST 12, 2013

You can turn your optimization up a notch by being attentive to the following page features. Schema.org markup – Headlines and alternative headlines are very important page features for in-depth article optimization, as are images, descriptions, and publication dates. Be sure that you optimize them well for search.

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URL SEO Small Business Engineering 93

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. It’s going to be interesting to see how Google responds. This is a big move.

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Small Business Mavericks

DECEMBER 23, 2013

Google Analytics is rolling out a new feature. Tracking & Analytics content grouping google analytics SEO' It’s called Content Grouping. I like this. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them.

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Groups Groups Content Aggregator 101

Small Business Mavericks

MARCH 13, 2014

listing for a restaurant with Google’s and favored Yahoo!’s. There are a couple of things that Google does better, but overall, Yahoo!’s local listing features over 100 reviews of the business versus Google’s 22. Marketing Pilgrim’s Cynthia Boris compared the Yahoo! For starters, the Yahoo!

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Small Business Mavericks

DECEMBER 13, 2013

With Google becoming more restrictive with link building practices and tightening the reigns on content quality, Bing has a golden opportunity to step forward and gain some share of the search market. TED Talks – This could become a popular feature. For the full list, see Bing’s blog.

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Small Business Mavericks

FEBRUARY 28, 2013

Google+ Hangouts – Google+ Hangouts are video meetups online. They’re like Skype on Google. You have to have a Google+ account. Make this a powerful networking tool by inviting people to a seminar you hold at a local venue and broadcast it live on Google+ through the Hangouts feature.

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Foursquare Social Networking Google Hosting 87

Small Business Mavericks

FEBRUARY 26, 2015

Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. What it means for business owners is options like having one photo for Google+ and a different image for other Google properties, like search. People Like Pictures.

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SEO Guidelines Delicious Small Business 70

Small Business Mavericks

DECEMBER 14, 2012

Twitter has recently added another cool feature to its sponsored tweets advertising service – the use of negative keywords. Google has been using negative words for a long time in its PPC model, Google AdWords. If you’re wondering what a negative keyword is, it’s time to become intimately acquainted.

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Twitter Adwords Compete Price 101

Small Business Mavericks

MAY 17, 2011

Google and Bing, the leading competitors in search, store your search data for up to 18 months. You can also turn the privacy features off, if you prefer. The latter seems to base its results on Google search results, but it appears to be the only one of the four sites mentioned in this post to do so. Of course, I’m No.

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Privacy Engineering Banking Training 156

Small Business Mavericks

AUGUST 14, 2011

Click that link and it takes you to a page explaining Bing’s social search feature. Google does something similar with Google+. If you conduct a search on Google, you’ll see a +1 icon next to the search results. But Google goes one step further. And your Facebook friends can see what you like.

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Engineering Google Social Networking Questions 87

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Facebook may have to do some tweaking of its features and give Page admins greater control. Instead of dictating the features, why not allow Page admins to choose the features that are most important to them?

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Facebook Case Study Press Release Small Business 96

Small Business Mavericks

OCTOBER 11, 2013

They are popular on Twitter, Facebook, and Google+. As the article mentions, Twitter is getting close to TV networks and focusing more on core features for users and marketers. Hashtags have become ubiquitous. Other social media networks use them as well. Why not join the conversation?

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Small Business Mavericks

AUGUST 5, 2014

Well, there are some big ones that are easy to remember, like these: Google. Some may have a free and a paid version with enhanced features. These are good reasons why you should monitor your local listings. Where, you ask, are all the places to look for your local listings? Yellowpages.com. Angie’s List. Merchant Circle.

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Small Business Mavericks

JUNE 20, 2011

Of course,dallas could have its own search feature so Google’s search recognition may not be necessary. How can these domains be search engine optimized , or can they? How will search engines adapt their own search algorithms to make those domains more searchable, or will they bother?

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Domain Name Small Business Brands Engineering 156

Small Business Mavericks

JUNE 13, 2013

Google+ started supporting hashtags just last month. Probably, the most powerful feature of Facebook hashtags is being able to click the hashtag and see what people on other social media services are saying with that hashtag. Compose posts directly from the hashtag feed and search results.

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Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

OCTOBER 18, 2012

Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. Currently, the site falls behind Facebook, Twitter, YouTube, and Google+ in terms of popularity. Here’s what I like about it.

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LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

JUNE 26, 2013

Today, you can use Google’s Advanced Search features to look for information on a specific gTLD such as.travel. The search engines of course will have to adjust to the volume of new domain names. Several of these new gTLDs have already received thousands of applications for domain names in anticipation of the coming explosion.

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Domain Name Small Business Applications Engineering 98

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Are you buying it because I’m not.

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Small Business Facebook Case Study Press Release 104