Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MAY 19, 2015

Google generally does this really well when it launches products. Google definitely has marketing to early adopters down. Instead of focusing on product features, tap into the deep intellectual and emotional reservoir of early adopters and give some insight to them about why this product or movement matters.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. But without export features, I fear that eventually this tool will lose my attention. Its that we need a tool that does what it does really well.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. There are some very handy and cool features in the new Sprout Social, here are my faves: Contact History. And what feature are these types of tools most missing?

Tools 149

Tools Comparison Social CRM HootSuite 149