Adam Sherk

OCTOBER 14, 2015

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. The support information on the Google Developers site covers the main opportunities. Google News.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MAY 14, 2013

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JUNE 27, 2012

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo! — Yahoo!

Yahoo 116

Yahoo Trends Publishing Data 116

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

JUNE 9, 2010

The Economist The Economist has multiple customized tabs for subscription, featured articles and a news quiz: Fox News Fox News offers a more visual and interactive experience through its “Fun Stuff” tab: Chicago Tribune Chicago Tribune uses a welcome tab to highlight sections and features from its main site: Yahoo!

News 181

News Sites Yahoo Facebook 181

Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

APRIL 26, 2010

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 149

News Module Widget Facebook 149

Adam Sherk

APRIL 17, 2014

Sprout Social is another popular choice that has strong features. The Social Shares by Sitemap tool lets you submit a Google News sitemap to get the tally for every article in it. HootSuite is popular with editorial teams because it offers good all-in-one functionality without being overly complicated. Sprout Social.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

OCTOBER 27, 2009

The Most Popular News Sites on YouTube Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content 112

Content Press Release Digg Survey 112

Adam Sherk

AUGUST 14, 2009

So far Google seems to agree. As of today the article is #1 (after some embedded news results) for the query “michael vick eagles”: Related posts: Do Google’s Expanded Domain Results Apply to News and Video Listings? What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

OCTOBER 8, 2009

Media sites often pull existing content into new features/packages, typically to create attractive options for advertisers. For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Repurposing content in new packages.

Sites 105

Sites News Syndication Content 105

Adam Sherk

AUGUST 11, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. What sections, special features, individual articles, etc. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

JUNE 9, 2009

Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ?

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ?

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. Related posts: Google News Wants Title Tags to Match Headlines?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

AUGUST 16, 2010

Users just “like” the JVC page, submit their email address and then come back every day to “like” the wall post of the day for a chance to win a featured prize (a JVC product). Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

JULY 30, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! It’s the most common place to find fluff in a release, and they tend to be largely ignored.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

JULY 17, 2009

Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Twitter 100

Twitter Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 25, 2009

Get creative – Develop special features and packages that are likely to garner attention and links. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

DECEMBER 15, 2010

If your budget is limited you could use an online translation service like Google Translate. Many publications will syndicate the major features and articles from their most important journalists across all their websites, which makes their publication consistent across different regions and helps to establish an international brand.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

MAY 1, 2012

Search traffic by site section and content type – to make the data more meaningful it is important to segment it both by channel/section and content type (articles and blog posts, features, slideshows, video, etc.). Pageviews, time on site, bounce rate, etc. But you want to do what you can to keep visitors on the site.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

MAY 1, 2009

I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Fox News Not so Much.

News 100

News Press Release Syndication Blogroll 100

Adam Sherk

MAY 1, 2009

I know in some cases it’s because they are featured as “suggested users” to people who sign up for a new Twitter account. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Fox News Not so Much.

News 100

News Press Release Syndication Blogroll 100

Adam Sherk

JUNE 29, 2010

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.

Press Release 279

Press Release Marketing Class List 279