Adam Sherk

article thumbnail

Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. So I set out to gather some informal data.

News 159
article thumbnail

The Google News Standout Tag: Does it Work?

Adam Sherk

The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”. Or put together a case study with several news sites to come up with a percentage on how often the using the standout tag generated a “Featured” label, and what kind of traffic it drove?

News 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

This can result in articles being given the “Featured” label within the news search results. I did a 90-day study of standout tag usage last year and found that “Featured” articles do appear in Google News multiple times nearly every day. Plus it has a number of other features that are specific to Google News.

News 147
article thumbnail

5 Good Ideas for News Media Facebook Pages

Adam Sherk

A good way to increase Facebook comments is to ask for user suggestions and offer to feature some in the magazine, as seen in this example from Real Simple: Forrester’s Melissa Parrish , formerly Director of Community Strategy for Time Inc. Digital Lifestyle, shared this example on a conference panel we were on a couple years ago.

News 199
article thumbnail

Great Design for an Email Press Release

Adam Sherk

I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here.

article thumbnail

Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. The same goes for the sites and blogs you follow via Google Reader.

Google 109
article thumbnail

Link Building Tactics for Publishers

Adam Sherk

A popular tactic among publishers is forming partnerships to feature various link modules on each other’s sites. But beyond the SEO implications, widgets offer a way to help promote new and featured content so there is value in the right situation. Partner links. The same goes for media relations in general.