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Social Media Has Changed The Fashion Industry


For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. girl who started sharing her thoughts on YouTube on how to wear makeup. Social media is changing the fashion industry. Tweet.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. Google continues integrating its entire ecosystem into the + social network , and the biggest social chip is being added to the mix — YouTube. As YouTube (and Chrome) become more integrated , Google+ will only gather further steam. YouTubeImage by Monkey at Large. As a result, traffic has increased.

Good Old Fashioned Values

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When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" We are not going to bend technology and innovation to our traditional, good old fashioned values. youtube. If we use our traditional values in this now-digital world, we're going to fall behind. faster. This gives me a very unique perspective. rapidly. and shut it down. mobile.

McDonald’s Celebrates 30 Years in Spain With a New YouTube Video


The unusual promotional video: To capture the journey of McDonald’s during the last 30 years, the food chain has created a YouTube video. The video is placed on their YouTube page. The video can be found on the McDonald’s Spain Youtube page. Best Practise Cases YouTube McDonald promotional campaign Spain Youtube takeover youtube videoYes, of course!

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media


Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video. According to YouTube , mobile devices account for 50% of video views on the site. Fundraising. Video. Playlist. Associated Website.

Fashion140: Fashion Industry+Social Media=The Perfect Fit


Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTubeCheck out the video here (bonus: you will see me in a.

It's Not Easy To Be A Loving Brand These Days

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We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. We've even seen one of the world's top YouTuber's (one that brand's loved to attach on to) lose their entire revenue stream after posting racist content. fashion. youtube. youtuber. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. This is a fact. and that's a good thing, right? Nothing more.

Youtube Makes Interactive Gallery


More than 80,000 entries of footage from 197 different countries were submitted to Youtube – all recorded by people on the 24th of July to document this day and to show the rest of the world a glimpse of their life. As a smart way of showing all the footage, Youtube has created an online interactive gallery on their channel.

Get Creative with B2B Marketing in 2015


Teach your clients something new, but don’t feel you have to do it the old-fashioned way. YouTube. Since we’re discussing videos, how about using YouTube for marketing? Behind Google, YouTube is the second-most used search engine – which means there’s tons of potential. Potluck B2B b2b marketing guerilla marketing social media YouTube Guerrilla Marketing.

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Social Videos – Why, Where And How?


Well, almost everyone can stay focused for 15 seconds, which is the advantage over the traditional longer-form videos we know from Youtube and commercials. The app was launched in August and by no one else than the founders of YouTube. This approach has been very popular in the fashion industry, but in this video Nissan also makes perfect use of it: The GT-R goes from 0-60 in 2.7

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ICYMI – Facebook, Snapchat Fashion Week, Instagram

Danny WhatMough

YouTube rolls out interactive cards. Good round up from the WSJ about how brands used Snapchat during Fashion Week season. YouTube provides the ability to show 360 degree videos. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook says no to exposed buttocks and nipples. Twitter is experimenting with TV timelines. Top brands are now posting more on Instagram than Facebook. Twitter rolls out new landing page for analytics.

Tips for Creating a Profitable Trade Show Experience

Spin Sucks

Upload a video about the upcoming trade show to your YouTube and Vimeo channels. Check to see if they are using YouTube or Vimeo and add them. Old fashioned tactic alert: Send handwritten thank you notes to people with whom you connected on a deeper level. Today’s guest post is by Allen Mireles. Have tradeshows become obsolete? Or do we? It’s human nature. Plan, even.

An Interactive YouTube Adventure


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Quick Tips: Take Your Corporate Blog to the Next Level Twitter Launches Official Twitter Sharing Button » An Interactive YouTube Adventure Posted by Sara Hansson Aug 13th, 2010 Tweet One reason why people like social media so much is the individual control it gives us. You are in charge. The [.]

YouTube Launches Charts of Top Videos


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Companies Embrace Social Media The Social Media Policy – not just for the big players » YouTube Launches Charts of Top Videos Posted by Marlene Friis Aug 24th, 2010 Tweet Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts.

YouTube Launches Charts of Top Videos


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Companies Embrace Social Media The Social Media Policy – not just for the big players » YouTube Launches Charts of Top Videos Posted by Marlene Friis Aug 24th, 2010 Tweet Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts.

Youtube Makes User-generated Feature Film


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Version 2 of Viral Success Why And How Your Employees And Business Can Become Trusted Influencers » Youtube Makes User-generated Feature Film: Life In A Day Posted by Anne Herngaard Jul 9th, 2010 Tweet Youtube is launching a global experiment to create a user-generated feature film shot in a single day.

The Most Popular News Sites on YouTube

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there.

Is Bethany Mota The Future Of The NewFronts?

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YouTube , AOL and more want the mass advertisers to definitely shift their ad dollars to online video. Yesterday, Bethany cracked six million subscribers to her YouTube channel. Young girls interested in fashion, shopping and trends tune in with massive numbers (and they are loyal beyond reason). She doesn''t stop at YouTube, she''s active on Twitter (1.43 fashion. youtube. youtube channel. Maybe we''ll just stop calling them 30 second spots in the future? Is this a good thing or the worst thing possible? It''s nothing new. She doesn''t sing.

10 Tips For Taking A Vacation From Social Media

SocMed Sean

Not only will it keep your cube from being trashed while you’re out, it will help avoid the temptation to tweet or post the photos. 7) Buy a guidebook featuring popular restaurants, tourist destinations, maps, and travel tips – I know it seems old-fashioned, but having a physical book will help keep you off Google Maps, Yelp, Foursquare, and Urban Spoon. Trust me, I tried.

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Welcome To The Video Generation

The Realtime Report

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018,  79% of all global internet traffic  will be video. “400 hours of video uploaded to YouTube every minute.” YouTube Is Now The Top Platform For Influencer Marketing. ” Click To Tweet.

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An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. uses of Youtube that shows the potential of their platform.

The Most Badass YouTube Video Ever?


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? Another more humorous detail is the highly biased and all positive comments indicating that this is not a normal YouTube-video. Confused?

The Facts, The Stats And The Story About Youtube


The founders, who all met while working at Paypal, created Youtube because they wanted to share videos from a dinner party with friends and their email programs couldn’t handle the large size video files. The first video featured on Youtube was uploaded by Jawed – a small clip showing him at the Zoo I found this infographic compiled by Website Monitoring.

Why the Twitter-NFL Deal Is a Hail Mary That Will Work

SocialTimes Twitter

Even good old-fashioned TV gets in on the action. There are still a lot of people that watch good old-fashioned linear TV, but the numbers are going the wrong way. These days, YouTube  claims that it reaches more 18- to 49-year-olds than the top 10 prime-time TV shows. There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.”. Twitter’s Hail Mary.

Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Image: Jixar ‘s Flickrstream, CC 2.0 So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved.

Is Television Lying To Us?

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YouTube. How can TV advertising be more efficient than running a video ad in a pre-roll that can be so well targeted on YouTube , or a myriad of other online video channels? It's that digital and TV must work in a more complimentary fashion. Yes, you can watch your favorite TV show on your mobile device (which more and more people are doing), but there are new networks and channels also being created that are native to the platforms as well (YouTube channels, Twitch and the like). youtube. So, what do you think? Is television lying to us? Netflix. adweek.

TED And The Art of Loyalty

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Today, TED is curated by Chris Anderson through a charitable foundation, and is best known for the TED Talks that gobble up audiences by the hundreds of millions via online video channels (their own, YouTube , podcast , and more) and their 18-minute presentations on topics as diverse as creativity and education to how video games can save you and why every adult needs a LEGO collection. Because TED curates the content and experience in such a tight and military-like fashion, it is designed to keep even the most Type A of business leaders on their collective heels. youtube.

Influencer Marketing Just Hit the Big Time

Convince & Convert

Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. 2. It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). Change the Target. Change the Message. Change the Messenger.

New Feature: Get More YouTube Subscribers Through Video Collaborations


It is now easier than ever to get more YouTube subscribers thanks to YouTube identifying a key aspect of how people use their service. They have tweaked how their service works since learning this, and are offering everyone with over 10,000 subscribers the chance to get more YouTube subscribers with one click whenever two or more YouTubers collaborate! director. writer.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

Recently I was looking at some very interesting statistics reported by which illustrated some very interesting trends.  I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Men are more likely to use Twitter or YouTube. Fashion: Woman 2.9% – Men 7.8%. The reason? 

Wanting Something

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We want our videos to go viral on YouTube. The same is true about Twitter, Facebook, YouTube or whatever. in a timely fashion), but the truth is a little different. youtube. advertisingcampaign blog blogging brand content creativity facebook humility marketingstrategy onlinevideo publishing speakingengagement talent twitter viralvideo webanalytics youtubeHow badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Random topics.

The Marketing Problem Is Simple: There Are Too Many Ads

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the old portal model of Yahoo , AOL , etc.) or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? youtube. As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The answer is: yes.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., It presents snapshots of a handful of successful B2B social media efforts, including use of YouTube, Facebook, and even Pinterest (who knew Constant Contact maintains 100+ Pinterest boards ?). do that for me?”

The Misery Of Monetization

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You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). Look at what YouTube is doing to try and figure out if people like ads before watching an online video clip ( TrueView is some interesting stuff). youtube. Do you know which brands struggle with monetization? Kickstarter was built to make money. So was Square. Twitter wasn't. Neither was Facebook. There is no struggle with monetization. Value and the user experience. It's all going to come to a head.

What Does it Take to Go Viral Nowadays?


Not only did Richard get millions of YouTube views, he also accepted this “meet-and-greet” invitation with his idol. Richard was given an unlikely opportunity which he capitalized upon in a grand fashion. As children, we all learned the concept of sharing in Kindergarten and viral was something nasty we picked up from our classmates. ORDINARY CELEBRITIES. WORKING TOGETHER. Research.

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Stories Die When There Is No Experience With It

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Don't pound one message down into every channel in a repetitive fashion, but create different stories for each channel and have everything link back to the brand that gives it a closer and more interesting experience for the consumer. They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. They're going to have to ask themselves if "likes" or views on YouTube really mean anything. youtube. Transmedia is all the rage these days. Does it work?

What We Found Out About Chanel, Louis Vuitton, Gucci, and More on Instagram

Simply Measured

Instagram  has caused a fundamental shift in the way we consume content, especially when it comes to visually rich verticals like fashion and beauty. According to research by L2Inc., 98% of fashion brands have adopted Instagram, and are also experimenting with platforms like Snapchat, extending themselves outside the more established Facebook and Twitter. billion Likes per day.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. Since Instagram and YouTube are both filled with photos and videos of dogs, it makes sense that BarkBox chose those two social platforms for their content. If you’re in an industry that isn’t as thrilling as fashion, art and entertainment, think outside the box.

Google+ Gets A Facelift, But How Social Is It?

Small Business Mavericks

Youtube – video storage and sharing and the increased monetization of video. Pinterest – marketing channel for the three F’s – food, fashion and family. Social Media facebook LinkedIn Myspace Pinterest SEO Twitter YouTubeI checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. The two are nothing alike, yet that was my initial reaction. Perhaps I’d spent too long on Facebook. When it comes to Google+, I do wonder how social it really is. Social media seems to be polarizing.

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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

YouTube. via  YouTube. were surveyed about fashion, video games, Apple products, and social networks. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. over 1 billion monthly unique users. Twitter: 241 million monthly active users. via  re/code. Qzone: 599 million monthly active users. via  TechCrunch.