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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

ROI 191
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Eight steps to thriving on information overload

Buzz Marketing for Technology

I intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Upcoming Event. For now, I thought Iâ??d

Web 2.0 244
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57 Notable and Unique Content Marketing Ideas

Writtent Blog

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Old-Fashioned Serials. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more!

Content 104