20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.
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