Webbiquity SMM

APRIL 19, 2011

Automated welcome DMs on Twitter and the like are obnoxious. Kmart as the place for fashion, or Oracle as ideal for small business) to the market. Corporate Twitter accounts should reveal who’s behind them whenever possible. Trying to automate interaction. Conversations can’t be automated.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. A responsive customer support Twitter account?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. Thursday is the best day of the week for engagement with fashion image on Pinterest. iMedia Connection ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

SEPTEMBER 15, 2015

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. A toll-free customer support line open only during local business hours used to be the norm. Image credit: i-SCOOP.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Webbiquity SMM

AUGUST 22, 2012

A click directly from Twitter, Facebook or another social media site will be recorded in Google Analytics as a social media visit of course, but there’s now question that some percentage of direct visits are inspired by exposure through social bookmarking and other social media activity. Particularly at the executive level.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JANUARY 3, 2011

promote via Twitter and Facebook) and not-so-obvious (e.g., In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. Is blog marketing dead or just growing up?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

FEBRUARY 25, 2014

Stout shares a number of unique and helpful tips here for making your Google+ posts stand out, such as using and asterisk before and after your post title to make it bold; writing a meaty summary (“This isn’t Twitter, so don’t worry about it being less than 140 characters. The 2013 Google+ Marketing Guide by KISSmetrics. ** 5 STARS.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JANUARY 30, 2014

It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates. Pressed for time? Short attention span?

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

NOVEMBER 29, 2012

On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids. Brett Relander puts forth nine “no-fail guidelines” to business success on Twitter, such as “Keep your boards in order. So, is Pinterest worthwhile for business marketing?

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 10, 2011

Check out 40 stunning examples of pages for movies, artists, food & beverage brands, fashion and more. Breathtaking Facebook Fan Pages by DesignsMag. Need some inspiration for creating or revamping your Facebook presence? Facebook Skeptics. The Death of Facebook by Geoff Livingston. The Facebook Reckoning by Anil Dash.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. 55% access Twitter via a mobile device. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Twitter is second at 3.6%. 55% access Twitter via a mobile device. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MARCH 19, 2012

This and new sites like Pinterest show us there’s still room for new social networks, provided they offer something Twitter and Facebook don’t.” Sure, for some brands in fashion and publishing mobile access is more than 20% in 2011. optimize to be read on-the-go with mobile call-to-action and phone number.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

AUGUST 23, 2016

Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

Instagram 100

Instagram Tools Sample Samples 100

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 23, 2012

The 46 stages of Twitter Usage by Chris Voss Show. Funny and true progression of common Twitter reaction beginning with ridicule and ending in addiction. Twitter Gets the Ken Burns Treatment From Funny or Die (Video) by All Things D. Funny or Die goes Ken Burns on the history of Twitter. Why not laugh with `em?

Posterous 173

Posterous Social Media Marketing Case Study 173