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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Here a software company has published a research report using a hook that’s sure to interest reporters. Today’s picture is much rosier. It’s an incredibly turnaround. FitbitVersa 2 Review.

Fashion 409
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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. This includes healthcare, manufacturing and engineering, higher education, and software and technology. Does Pinterest still have interest?

Strategy 195
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B 306
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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

Vivien Kuo, a Product Software Engineer at Sprout Social and member of the Asians@Sprout BRG , compares the holiday to Christmas or Thanksgiving in America. The fashion house teased its Lunar New Year short-film, A New Awakening, on Weibo. The 60-second teaser garnered over 3.4 million views.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Focus on providing value to your audience, whether you’re sharing insights into the global fashion sourcing industry like Gab Waller.

Video 76