Janet Fouts

MARCH 16, 2014

Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. If you are creating an editorial calendar with a plan to follow it in lock-step fashion you are going to miss a lot of opportunities for genuine engagement and exciting breaking news.

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Janet Fouts

FEBRUARY 16, 2012

How do you deal with the CXO who won’t make time to learn how to use social media? Instead of trying to address this in a Chinese water torture fashion where you are constantly dripping “great opportunities” on their heads, do your homework and build a presentation for the C-suite.

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Janet Fouts

FEBRUARY 20, 2012

Here’s a board of Fashion Brands on Pinterest and another for the America Heart Association. Reciprocation is the core of social interaction. Which businesses do well on Pinterest? Clearly interior design , food and infographics are doing really well here, but it’s really all over the map.

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