Direct Marketing Observations

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Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

Associated with or related to others, especially to influential or important people: a photographer who was well connected in the fashion world. In our social world, most of our connections fall under either #3 or #5 with what it would seem, an emphasis on #5.

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10 social sites you might have missed

Direct Marketing Observations

You want to see micropayments in a down n’ dirty fashion? 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. Tags: social media Social Networks marc meyer. 2) Start selling in 60 seconds with Tinypay. This is it! 7) Tungle is cool.

Sites 170
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The catalysts of social media

Direct Marketing Observations

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. A social network happens because of what? I’m more of a black and white type. I like to distill things down.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Their UI’s are pretty different.

Twitter 183
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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Neither of those really pertain to social media, do they? It’s average. Engagement?

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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

Should Southwest be the fashion police? Those that have access to social networks versus those that can’t defend themselves? We know about the experiences of stars who tweeted their displeasure, but are there more that we don’t know about? Should they be the judge of what is considered obese? Who is right?

Airlines 138