Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Writing a post about your business or service. Asking you to post on their website(s). Gap’s Styld.by.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

APRIL 11, 2012

Tarnishing your brand doesn’t have to happen in such a dramatic fashion. With more than 16 years of communications experience, Narciso Tovar is a principal of Big Noise Communications , a PR + Social Media agency that runs on Method + Moxie. • It opens up room for competitor(s) to take the lead. • You lose credibility.

Training 177

Training Journal Flickr Loyalty 177

Waxing UnLyrical

JANUARY 3, 2012

Now just about everyone on social media wants to make money. And now those of us who made it fashionable find ourselves surrounded by four walls and a lid, making it pretty uncomfortable to keep head-and-shoulders above the rest. To some, social media marketing is as foreign a landscape as the dark side of the moon.

Flickr 177

Flickr Fashion Apple iPhone 177

Waxing UnLyrical

JANUARY 31, 2013

It was through my love of music that I discovered my passion for branding, public relations, and social media. Did you come to your career in a tangential fashion? I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. Do share, I’d love to know.

Collaboration 232

Collaboration Consultant Journal Class 232

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Want More Earned Media? Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing.

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Reach Out the “Old Fashioned” Way. Image: goiabarea via Flickr, CC 2.0. Offer something of real value instead. But remember to skip the small talk and insincere banter.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

APRIL 4, 2011

I hope Toni takes her Nobel Prize, melts it down, and fashions a club for beating the stupid out of the student body. When the economy went south, he turned to Social Media and does this to feed and clothe himself. When the economy went south, he turned to Social Media and does this to feed and clothe himself.

Flickr 265

Flickr Virtual World Microsoft Fashion 265

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. And that made me think some more: what is the hidden remarkability in the lives of those we encounter every day – or, at least, every few days – in social media? Yet how much do we really know about the people behind the avatars? Image: digitalbob8 via Flickr, CC 2.0.

Social Networking 239

Social Networking Flickr Avatar Communities 239

Waxing UnLyrical

JUNE 15, 2011

Whether your business is a B2B lead generation company , or a new-wave fashion company, humanizing can work in your favor. Matt Krautstrunk is a social entrepreneur and writer on everything from social media marketing to VoIP phone systems for Resource Nation.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

MARCH 6, 2011

With the recent passing of Frank Buckles, the last known American veteran of WWI , today’s roundup takes a break from PR and social media blather; instead, I wanted to share a few great blogs/posts I found related to the Great War. Clothes styles during the first World War 1914-1918 , from Fashion-era. Nine million in all.

Flickr 114

Flickr Fashion Eventful Organization 114

Waxing UnLyrical

FEBRUARY 16, 2011

Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff. Second: social media is a jeweler’s best friend. Their orders got backed up because of the demand generated via Groupon. I was pleasantly surprised by her honesty and forthrightness.

Case Study 268

Case Study Organization Flickr Study 268

Waxing UnLyrical

MARCH 15, 2012

Much like new fashions and techniques emerge for the tailor that allow individuals to break the mould and re-define the future, so too are bold communicators conversing and changing the game – and I for one am enjoying every minute of learning and evolving through this change.

Comparison 163

Comparison Skills Flickr Fashion 163

Waxing UnLyrical

SEPTEMBER 30, 2010

His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. He does his best to stay informed on politics, tech, music, cultures, and social media. Timothy aka Traphik ( theTimothyDeLaGhetto ) Is he actually ghetto? Yes, and he’s proud of it.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

How To 227

How To Class Applications Course 227

Waxing UnLyrical

AUGUST 22, 2010

said Evening to me, in a most avuncular fashion. Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. When I opened the door “How’s it going?&# Liked what you saw?

Class 170

Class Postrank Comments Tourism 170

Waxing UnLyrical

FEBRUARY 17, 2016

Over time, a writer will develop verbal market positioning methods, public relations value, social media expertise and other peripheral skill sets to supplement what they do. Think of industries that have little to nothing to do with you: cars, sodas, electrical wiring, horticulture, cooking, fashion, and exercise.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

MAY 9, 2011

A metal blogger with appalling fashion sense and an out-of-control sausage roll fetish. Where did they come from? It’s magical. The Fairy GoogleMother waved her wand and suddenly more people than ever are paying attention to me. What’s so special about me? I’ll admit, I used to worry about Google.

Hotels 125

Hotels Flickr Fashion eBook 125

Waxing UnLyrical

OCTOBER 14, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help?

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Guest post by Alex Slichnyi. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

MAY 15, 2015

But while it would have been lovely to have that video handy, there’s also something rather refreshing about having to remember it the old-fashioned way: through physical memory. And through social media, I’ve encountered so many wonderful people who have done exactly that. And that’s how life happens.

Consultant 100

Consultant Metrics Fashion iPhone 100

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? Get Shareaholic test Filed under Interviews , Social Media , Twitter | Tags: at&t fake pr , brandjacking , parody , roger | Comments (3) Site settings comment help?

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. I am not aware of any university that has a full course in PR/social media measurement or accountability. At the undergraduate level, I dont think proprietary tools or metrics is the issue at all.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

MAY 31, 2018

In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers But the Federal Trade Commission (FTC) requires strict adherence to disclosure requirements for brands and influencers engaged in this kind of sponsored relationship. Problem #4: Influencers don’t always disclose!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

APRIL 27, 2011

I’ve written before about why Klout should not be a synonym for influence , and on influence in public relations and social media … so I’m sorry if I’m boring you. So it’s pretty clear that my increased volume of tweets yesterday is the result of this change.

Influencer 276

Influencer Klout Postrank Technorati 276

Waxing UnLyrical

OCTOBER 25, 2010

Or, these days, to click about it in some fashion or other. When companies realize their customers – existing or potential – want to talk about something, they jump on that bandwagon, and encourage people to talk about it even more. So people do. And more organizations jump on board. Read Me On BNET Watch Me In Action Book Me!

Class 248

Class Avatar Cause marketing Postrank 248