Small Business Mavericks
JUNE 6, 2011
It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic.
Small Business Mavericks
JANUARY 22, 2012
High end fashion brand Marc Jacobs recently asked followers to share their favorite family moments by using pictures taken through a cell phone. That was a novel way to connect two social media platforms for marketing purposes. In fact, you can often see video footage of an event that was taken via cell phone.
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Small Business Mavericks
JUNE 5, 2011
They’ve abandoned the old-fashioned Internet marketing channel of search engine optimization in favor of the easier to manage social media channel. The reason businesses are abandoning SEO in favor of social media is because it is getting more and more difficult. Google constantly updates its algorithms.
Small Business Mavericks
MARCH 14, 2012
Social media is also proving to be a reliable source of e-mail addresses for both online and offline businesses, and the benefit there is the fact that many of them are not current customers. In effect, they replace the old fashioned mail-order catalogs, and to a lesser extent, the junk mail catalogs used by offline businesses.
Small Business Mavericks
JUNE 16, 2011
They seem small, but what they tell me is that people are on the social networks for personal reasons, but while they are there they are also using their time to research consumer opportunities. Clothing/fashion = 42% consumer researchers. Obviously, if you are in the clothing or fashion industry, then it looks good for you.
Small Business Mavericks
APRIL 23, 2013
Use Twitter and Facebook in a similar fashion but create different posts. You can also link to your blog posts on those social media sites. Social Media media storytelling' There’s probably thousands. But here’s an idea. Use your blog to post in the voice of your business mascot.
Small Business Mavericks
APRIL 14, 2012
Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter. Social media seems to be polarizing. They claim that 170 million people have upgraded to Google+, big numbers, but still not a patch on many of the other social media sites.
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