Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

AUGUST 8, 2012

Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. This is a guest post from Elissa Freeman.

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Press Release Conference Fashion Report 55

Jeff Esposito

MAY 17, 2011

After some back and forth over the phone, their social media team had me fixed up right. Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. Image: Wikipedia.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

AUGUST 24, 2011

As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. But what about the “least friendly&# designation? Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

JUNE 23, 2011

While social media is a really powerful tool that all PR pros should know, lately it seems as if folks in the industry have had their vision clouded by social media. I am alarmed at two things: “the state of ME” and coverage. The first is “the state of ME”.

Klout 34

Klout Fashion Industry Company 34

Jeff Esposito

JANUARY 25, 2013

Over the course of the week we heard about fake girlfriends, lip syncing some fashion (no clue just heard my coworkers critiquing stuff) and an inauguration. Are disposable media platforms like Snapchat and Poke the future of social media? – an interesting look at non-permanent modes of social media.

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Fashion Course Social Media Campaign 36