Direct Marketing Observations

APRIL 23, 2010

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. Tags: seo word of mouth word of mouth marketing social media Search marc meyer wom. I like to distill things down.

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MARCH 21, 2016

All are on tenuous ground except for social media. Entertainment and social media are made for each other. Social Media is the spinach to the Popeye that is Entertainment. In a sense yes, but the key is social media, coupled with a an ample amount of balance. Self promotion right?

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. To outsource your social media activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

APRIL 26, 2011

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Their UI’s are pretty different.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

SEPTEMBER 28, 2011

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The media picks up on it, the issue goes viral, and the airlines apologizes.

Airlines 138

Airlines Meeting Posterous Fashion 138

Direct Marketing Observations

APRIL 9, 2010

You want to see micropayments in a down n’ dirty fashion? 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. Tags: social media Social Networks marc meyer. 2) Start selling in 60 seconds with Tinypay. This is it!

Sites 170

Sites Real Estate URL Social Networking 170