Adam Sherk

NOVEMBER 11, 2014

Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Health 50%. Home and Lifestyle 39%. Sports 38%. Travel 32%. An added note is that sites with a younger demographic tended to have a higher mobile percentage.

Mobile 164

Mobile Publishing Hitwise Patterns 164

Adam Sherk

JULY 10, 2012

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. Here are a few more examples.

Google 119

Google Fashion Sites Report 119

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

MAY 30, 2012

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.);

Team 148

Team News Digg Fashion 148

Adam Sherk

AUGUST 14, 2012

Fashion and Beauty is also doing well compared to many categories although I expected those sites to be closer to Food and Home. Fashion & Beauty 99,050 3,455. Fashion & Beauty 544,974 6,964. These are the exact averages for each category: Links from Pinterest: Category Averages. Average Links Average Linked Pages.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

NOVEMBER 21, 2011

As with most social sites it is a good idea for brands to have an official outpost. On Pinterest publishers can showcase their content, build brand awareness and connect with influencers, evangelists and good old fashioned regular users who like their stuff. Have you incorporated Pinterest into your social efforts yet?

Publishing 130

Publishing NoFollow Brands Real Estate 130

Adam Sherk

APRIL 30, 2013

Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there. BuzzStream offers nice functionality in this area.

Blogger 196

Blogger BuzzStream Influencer Tools 196