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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 97
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Strategy 120
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 129
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

Microsoft 235
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 126
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The social media customer service statistics brands need to know in 2022

Sprout Social

“About 70% of my customers reached out to me through social media channels, the other 30% by email,” says Zoila Streich, Co-Founder of Independent Fashion Bloggers and former fashion business owner. So how are customers using social channels to receive support from brands? Start your free Sprout trial.

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4 ideas to apply personality insights to content creation

Audiense

In the case of Audiense, our partnership with one of the technological leaders of Artificial Intelligence worldwide – IBM Watson – allows for a reduction in the time required for the collection and analysis of survey data, going from weeks using traditional market research methods to only a few hours.

Content 90