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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021.

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The social media customer service statistics brands need to know in 2022

Sprout Social

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. It is no wonder Wendy’s social media strategy focuses on younger audiences.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages. However, you don’t own them.

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The key to Victoria’s Secret social media success

Unmetric

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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How to Encourage Employee Advocacy on Social Media

Oktopost

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

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