Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

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Review Brands How To Analysis 127

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce? The result?

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Examples Tips Patterns Instagram 133

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Bestseller is the best retail chatbot example for customer service in bulk. Delight your customers and improve conversion rates.

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Examples FAQ Insurance Retail 96

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why.

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Metrics Marketing Class ROI 195

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Where are people especially interested in a particular retailer? Tastes vary, no doubt about it.

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Sentiment Reputation Fashion Campaign 60

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement.

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Content How To Tumblr UGC 60

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots.

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Retail FAQ How To Survey 97

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 140

Social Media UGC Analysis Conversation 140

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Telecommunications Wireless Software Applications 218

Sprout Social

JULY 14, 2022

The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. It’s like the early days of the internet and social media—we knew they were impressive innovations, but we didn’t know they would become an integral part of culture and business. Brand activations in the metaverse.

Brands 115

Brands Avatar Fashion Virtual World 115

Hootsuite

JULY 13, 2022

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. Don’t forget to build your social media customer service strategy , too. This way, you’ll support your customer experience on social media. On a similar note, you can use Hootsuite Insights for social listening and analytics.

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Tips HootSuite Survey Template 107

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter.

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Study Social Media Forums Case Study 167

Sprout Social

AUGUST 11, 2022

Even though consumers have been slower to adapt, the excitement around this new technology has skyrocketed on social media. According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter.

Brands 120

Brands How To Avatar Project 120

Sprout Social

JULY 27, 2021

Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49

Trends 122

Trends Strategy Tips Meme 122

agora pulse

JANUARY 25, 2021

Find out more about this special social media role and tips for celebrating Community Manager Day. A community manager is not necessarily the same person as a social media manager. Fast forward again to 2006 and the original Brat Pack of social media networks (Facebook, Twitter, and Linkedin) has been launched.

Communities 112

Communities Forums Disqus Social Media Management 112

Twist Image

FEBRUARY 14, 2017

Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part).

Brands 53

Brands Fashion Retail Authentication 53

Keyhole.co

NOVEMBER 18, 2021

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Hard-core analytics – Track engagement ranging from views, reach, social value to ROI and conversions. CreatorIQ .

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Influencer Campaign Tools API 124

Keyhole.co

SEPTEMBER 6, 2023

Gathering real-time feedback Before launching a new product or revamping an old one, gauging public sentiment is crucial. For instance, if you’re a fashion retailer pondering over introducing a new line of vintage clothing, a poll asking “Would you buy vintage clothing? For businesses, they’re invaluable.

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Facebook How To Groups Groups 52

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Hashtag Activities Social Media Retail 145

Sprout Social

FEBRUARY 24, 2020

If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Try less,” is the sentiment. The way communities converge is part of TikTok’s ability to spread influence farther and faster than any other social platform. Everything happens bigger and faster here.

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Brands Meme Hashtag Influencer 123