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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. 3 social-first fashion trends that made waves in 2021. outfits #fashion #friends #learnontiktok. ? Here’s why.

Retail 127
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

London-based retailer River Island uses Tags to make this reporting process easier. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team.

Strategy 123
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The State of Paid Social in 2020

Pixlee

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

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Surprise and delight: What it is and brands who get it right

Sprout Social

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. telfar #telfarglobal #nyfw @rainbowshops #fashion #fashionweek. ? The Bushwick Birkin.

Brands 99
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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These reports provide you with an overview of customer sentiments and your brand health, which you can use to amplify your social strategy and other marketing efforts.

Review 128