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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. He also recently launched his sports agency, 4Lifers. For example, e.l.f.

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Eight Common Instagram Issues and Steps to Resolve Them

SocMed Sean

Instagram is an incredibly popular social media app that is enjoyed by millions of people around the globe. You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more.

Issues 246
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Since then, Mark Zuckerberg’s social media giant has only continued to grow. Regardless of its current dominance, some still fear that Facebook may be dying as a social network. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. As of June 2020, close to 1.8

Facebook 130
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Lead with, ‘Hey, I wanna jump on this trend because it aligns with X and Y business values and Z social media goals.

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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! million viewers!

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Like in the fashion world, TikTok trends come in and out of style, fast. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Every second, new trends are emerging, and old ones are dying. It’s the circle of life.

Trends 142
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8 TikTok Challenges Started by Brands and what We can Learn from Them

Pixlee

TikTok isn’t the first social media channel for challenges, but TikTok challenges are going viral. Not only does this gave the fashion brand a competitive edge but also access to a larger customer pool. But are brands equipped to keep up with the Gen Z dominant platform TikTok? Calvin Klein: #MyCalvins. MAC: #YouOwnIt.

Brands 54