Webbiquity SMM

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B 306
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts.

ROI 191
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Becky Denniston. Jenara Nerenberg.

Twitter 279
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How to Properly Use Quora for B2B Lead Generation

Webbiquity SMM

But it’s usually best to match your tone of voice to your industry; the style appropriate for a casual fashion or fast food chain is much different than that for law firms or medical device companies. Higher rank means that your answer will be displayed on top of other answers to the same question. Expand your scope.

B2B 172
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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

Anticipate questions. Fielding questions from thousands of prospective students each year enables college marketers to integrate answers to most common questions into their web content, brochures and presentations. Make it easy for prospects to ask additional questions. Offer discounts based on organization type (e.g.,

B2B 188
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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

Anticipate questions. Fielding questions from thousands of prospective students each year enables college marketers to integrate answers to most common questions into their web content, brochures and presentations. Make it easy for prospects to ask additional questions. Offer discounts based on organization type (e.g.,

B2B 101
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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., do that for me?