Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. She also interviewed a program participant served by Goodwill as part of that.

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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Ask open-ended questions that will help you to understand what motivates the interviewee and how they achieved (or are in the process of achieving) their goal: What inspired you to take this path? “If In a similar fashion, feature a compelling moment in your pitch. Completing a marathon or a triathlon. Find out how they did it.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Here are some questions to ask yourself as you develop a strategy for social networks, both new and old. This question should not only alter your strategy but could effect whether you’re going to be present at all. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

They answer the listener’s question, “Why should I care?”. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. But here are some questions to get you started: Why was the company founded? Your competitors may have similar credentials and capabilities, but nobody has your exact story.

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How Social Media Makes The World A Better Place

Waxing UnLyrical

I’ll start this post with a question for all my readers…. Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. Would you agree that social media is faster than seismic waves? EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Tarnishing your brand doesn’t have to happen in such a dramatic fashion. Things can go south with a simple question like, “ What about Sam? . • You lose credibility. Your value proposition is weakened. • It plants a seed of doubt. ” It’s painful to watch, I know.

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