Reconsider Fashion PR
AUGUST 9, 2012
The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million to New York each year. Fashion blogging is mega-business.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. Also known as Outfit of the Day.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
Here are 8 philosophical questions to get your gears turning: 1. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. Like many of these deep questions, only you can define the answer of exactly what your blog is ultimately striving for. 5. The majority of blogs aren’t a success.
The Question Of Quora
JANUARY 8, 2011
At it's core, Quora is a question and answer service. Anyone can post a question and anyone can answer it. Quora seems to be working because the questions are smart and the varied answers are smarter. While this question can be answered by anyone, in this instance, Albert Sheu , a former Twitter Search Engineer (and current employee at Quora), candidly replied, "I will try to step through this question carefully, but honestly, people at Twitter are generally not fans of Facebook," (but you'll have to click on the question above to read his full response).
Why I Write - Blog Hop "Old Fashion" Meme
Diva Marketing Blog
AUGUST 4, 2014
When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Perhaps the next question is what do I want to write next? Nettie Reynolds - Nettie once said to me that if you can''t laugh with a person, question if that person should be in your life. write most everywhere.
How Old-Fashioned is Online Anonymity?
JUNE 29, 2011
This is a question whether or not you should mask your name regardless what you say or, in the shadow of Facebook, if you should bare all. If you are inspired to add a comment with your thoughts, please visit How Old-Fashioned is Online Anonymity? Related articles you may enjoy: Blog Commenters: Question For You. When social identity and ingroup status are salient, computer mediation can decrease flaming because individuals focus their attention on the social context (and associated norms) rather than themselves. You’re not afraid you’ll be found ? Thoughts?
PB147: Tips, Tools and Techniques for Managing Incoming Email
AUGUST 18, 2016
In Today’s Episode Tips, Tools and Techniques for Managing Incoming Email. I use gmail for my email. I use canned responses in gmail – there is a setting under the labs link – canned responses save you time when you are asked the same question over and over again. You can also put the answer to the frequently asked question on your contact form. Unroll.me Gravity Forms.
There Is No Need To Call Anyone A Sell Out
FEBRUARY 14, 2014
For my dollar, that''s one of the most annoying questions in the world. He was the creative and fashion genius behind Eck? which has become a billion dollar fashion and lifestyle company). fashion. fashion brand. Are you a sell out? There seems to be this line of thinking that passion, money and doing the work that you love should never result in some big payday.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. The demographics of Google+ are typically described as predominantly male and young. Women’s Site. Food Site. Entertainment Site.
8 strategies for Pinterest for business
JUNE 11, 2012
Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about? 3. Be subtle.
How I Overlooked a 1000 Visitor a Day Source of Traffic [And What I Did to Grow it to 3000 Visits a Day]
DECEMBER 16, 2011
Pinterest is a growing social bookmarking/network site (they call themselves a Virtual Pin Board) that is particularly popular in some niches like home decoration, weddings, craft, fashion, food, and more. Reader Questions Social Media blog stats finding readersLast week I was digging around in my Google Analytics stats and drilling down to look particularly at sources of traffic to my photography tips site. noticed a new source of readers that has been creeping up in terms of how much traffic it sends. Here’s the chart from the last few months. Referrers are key.
SHORTHAND: Jay Baer On “Hug Your Haters”
MARCH 14, 2016
” Let’s get to the questions! 1. 95% of unhappy customers never complain in a form or fashion the business can find. In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. Why are haters important? Jay: Two reasons. Are legacy haters a lost cause?
For Companies: 10 Questions to ask yourself before entering social.
AUGUST 19, 2010
Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. 1. What do we wish to gain? Be clear on your overall objective or else it’s impossible to say if social media even is the right place to put your efforts. 2. Who are we targeting? What are our resources – manpower and financial? Thanks!
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Burberry – a fashion brand known for its efforts in social media – placed back in 16th. Now for the real question – are these social video strategies producing significant ROI? Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). Google. Disney. Samsung. Old Spice. Prada. Coca Cola. Nintendo.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers. But I didn’t know any fashion bloggers! So off to Google I went to search for “fashion bloggers.” We started our focus in fashion. Good question. Then, one day, I had a small epiphany.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., What trends and changes in social media do marketers need to stay on top of?
The Future of Association Management Systems
JANUARY 22, 2015
This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. But then again, the question was brought up on why our systems are so complex that they require training? What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah. That’s basically what we heard.
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
” It’s such a good question, it deserves it’s own blog post. should easily be able to increase our first page search results with some good, old fashioned media relations. By Gini Dietrich Last week I wrote a blog post about how to use an editorial calendar to create lots of content ideas from one topic. The short answer is no. The number of pieces does not matter.
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
So what’s a lifestyle site covering things like food, fashion or home to do? How to questions are buzzing during grilling season on @ Yahoo , “how to grill corn on the cob”, “how to grill salmon” “how to grill chicken”. Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. — Yahoo!
How To Post Effectively on Facebook
APRIL 19, 2011
Ask questions in the end. Posts that end with a question have 15% higher engagement rates. If you want your fans to answer questions only ask one question and do it in the end of the update. Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
Someone should be responsible for responding to Tweets in a timely fashion. Don’t be afraid to ask more questions about the issue. Trolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. There are 310 million monthly active Twitter users publishing millions of tweets every day. That’s not a troll.
Create a Positive Website Customer Experience
MARCH 31, 2015
Automated phone operators and outdated frequently asked questions pages are a consumer’s worst nightmare when a question is left inaccessible and not answered in a timely fashion. To keep the customer calm, cool, and collected, take preventative measures on the service front, and prepare solutions for questions that have yet to be asked.
12 Ways to Improve Your Online Reputation with Wiselike
Techipedia: Tamar Weinberg
SEPTEMBER 16, 2015
Let’s say CES or Fashion Week is around the corner. We were approached by a company recently who wanted to have their CEO answer questions in a private fashion that was completely internal to the company. How cool would it be to ask Donald Trump some questions on the platform? To answer questions you know you’ve answered a gazillion times. Your resume.
Suspend Facebook, Lock the Door, Hang Up the Phone
APRIL 11, 2012
People have questions! They are getting nasty comments; attacks directed at employees, and they are unable to respond to the questions on their wall in a timely and efficient fashion. ESPECIALLY if you’re getting a lof of questions and feedback on it. Put a system in place so if there is a question for Susie, the page admin can comment in response and tag Susie.
The Importance of Consumer Insights in Today’s Marketing Strategies
NOVEMBER 10, 2014
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? Companies now realize that they need to offer a wide variety of products, services, colors and fashions to appeal to an ever-changing customer base. This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. The anthropological approach to marketing is all about understanding culture.
Are You Building A Culture Of Content?
Blue Focus Marketing
OCTOBER 29, 2012
The first step any brand should take before developing their own rich content is to engage its community by asking them what they’d like to see and what questions they want answered. hair salon could use Pinterest to post images of the most recent trends—from prom styles to professional fashions. Harnessing The Power Of Content To Engage Your Customers. Explore Related Services.
Your Employee Is an Online Celebrity. Now What?
SEPTEMBER 29, 2011
In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. In a similar fashion, our company publishes a bit more formal business content through The Beckon. The question is, how far is too far?
Why Inbound Marketing Is So Important For Your Business
MAY 22, 2016
Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Listen for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content. Ask Yourself These Questions: Are you solving peoples’ problems? Inbound equals interactive. Sales. Podcasts.
JUNE 13, 2012
In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. Guest post by Marcia Zellers. Not the formula.
7 Facebook Marketing Case Studies
MAY 19, 2013
The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to: Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?”. HubSpot. Canvas People.
How to Start Your Facebook Business Page: A Complete Guide
SEPTEMBER 14, 2016
Here, you can schedule multiple Facebook posts for the week so you can get your content planning finished in a more timely fashion. This doesn’t mean you have to answer to every single question posted to your timeline. With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Choose a Call-to-Action.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Ask open-ended questions that will help you to understand what motivates the interviewee and how they achieved (or are in the process of achieving) their goal: What inspired you to take this path? (To become a doctor, to start a business, or to sign up for a marathon). In a similar fashion, feature a compelling moment in your pitch. Guest Post by Elaine Hughes. Find the story hook.
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
The question really becomes, “How do you use influencers to deliver that message and what type of influencers do you seek out?”. Our influencer network has grown from those early years of the geek bloggers who used to attend BlogWorld to a vast community of 2,500 influencers coast to coast who write about lifestyle, fashion, technology, food, DIY, parenting, and well, just about anything. .
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
That’s the question a prospective customer is going to want to know the answer to during the consideration phase: right before they click through to visit your website and purchase your item. 2. Pacific This imbues event-based content with a different, immediate sensibility than good ol’ fashioned Instagram posts. 7. Metrics to Measure Brand on Social Download. Aritzia.
17 Words You Must Use in Your Headlines [+Examples]
MAY 28, 2014
Example: “Your Winter Fashion Guide” suggests that there are certain clothes and fashion ideas that will directly benefit the reader. What, which, and when are all good terms to use because they are “question” terms. Interested in how to write headlines that make articles and/or blog posts go viral? Secret. Example: Amazing Uses for 3D Printers! 3.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. The company is extremely fast in getting back to customer questions and comments. Claro.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
To celebrate 25 years, Gap partnered with FLARE and fashion influencer, Cara McLeay for a fall trend presentation. It drew a lot of people who wouldn’t normally show up to a Gap event. Carefully plan your over-arching Twitter chat theme and burning questions your customers will most want answered. Here’s how to stand out from the crowd with your influencer marketing campaigns.
How to Create People-Powered Content That Works for Your Brand
Convince & Convert
JULY 8, 2014
The foodie friend that gives you restaurant recommendations may be different than the fashionable one that has great taste in clothes or the mom that cares as much as you do about feeding her family healthy foods. Here’s how you do it: create a list for each of these 3 circles and answer some of these thought-starter questions: What does your target audience need/want? Sound hard?
Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
OCTOBER 4, 2016
And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Still others use captions to ask questions and encourage replies. On their blog, Instagram explains : People come to Instagram to follow their passions, from travel and fashion to cars and entertainment.
How We Grew Our Instagram Followers by 60% with User Generated Content
MAY 9, 2016
Now the question is, where do you start? quick list of questions to help you decide what kind of content to consider featuring: What makes our brand or product unique? That’s where social media tools and good old fashioned outreach can really pay off! If you’re anything like me, that’s a reoccurring thought! What Is User Generated Content? Awesome! Easy going?