Trending Sources

Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million  to New York each year. Fashion blogging is mega-business.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. Also known as Outfit of the Day.

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

Here are 8 philosophical questions to get your gears turning:  1. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. Like many of these deep questions, only you can define the answer of exactly what your blog is ultimately striving for.  5.  The majority of blogs aren’t a success.

The Question Of Quora

Twist Image

At it's core, Quora is a question and answer service. Anyone can post a question and anyone can answer it. Quora seems to be working because the questions are smart and the varied answers are smarter. While this question can be answered by anyone, in this instance, Albert Sheu , a former Twitter Search Engineer (and current employee at Quora), candidly replied, "I will try to step through this question carefully, but honestly, people at Twitter are generally not fans of Facebook," (but you'll have to click on the question above to read his full response).

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

In general, each of these major updates is to help Google answer real questions from its users. The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996. After all, who cares about your site if no one can find it? Keep reading! Drupal). Link Schemes.

For Companies: 10 Questions to ask yourself before entering social.


Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. 1. What do we wish to gain? Be clear on your overall objective or else it’s impossible to say if social media even is the right place to put your efforts. 2. Who are we targeting? What are our resources – manpower and financial? Thanks!

How Old-Fashioned is Online Anonymity?

Ari Herzog

This is a question whether or not you should mask your name regardless what you say or, in the shadow of Facebook, if you should bare all. If you are inspired to add a comment with your thoughts, please visit How Old-Fashioned is Online Anonymity? Related articles you may enjoy: Blog Commenters: Question For You. When social identity and ingroup status are salient, computer mediation can decrease flaming because individuals focus their attention on the social context (and associated norms) rather than themselves. You’re not afraid you’ll be found ? Thoughts?

PB147: Tips, Tools and Techniques for Managing Incoming Email


In Today’s Episode Tips, Tools and Techniques for Managing Incoming Email. I use gmail for my email. I use canned responses in gmail – there is a setting under the labs link – canned responses save you time when you are asked the same question over and over again. You can also put the answer to the frequently asked question on your contact form. Gravity Forms.

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There Is No Need To Call Anyone A Sell Out

Twist Image

For my dollar, that''s one of the most annoying questions in the world. He was the creative and fashion genius behind Eck? which has become a billion dollar fashion and lifestyle company). fashion. fashion brand. Are you a sell out? There seems to be this line of thinking that passion, money and doing the work that you love should never result in some big payday.

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. The demographics of Google+ are typically described as predominantly male and young. Women’s Site. Food Site. Entertainment Site.

SHORTHAND: Jay Baer On “Hug Your Haters”


” Let’s get to the questions! 1. 95% of unhappy customers never complain in a form or fashion the business can find. In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. Why are haters important? Jay: Two reasons. Are legacy haters a lost cause?

The American Dream: Growing a Business | Spin Sucks

Spin Sucks

We all want to work for ourselves, in some fashion. The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? So if you’ve already read it there, it won’t hurt my feelings if you ignore me today. Ah…the American dream. If we work for The Man, it’s to have autonomy to do what we think best for the company. Right? Wrong. Really hard work.

8 strategies for Pinterest for business

Janet Fouts

Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about? 3. Be subtle.

How I Overlooked a 1000 Visitor a Day Source of Traffic [And What I Did to Grow it to 3000 Visits a Day]


Pinterest is a growing social bookmarking/network site (they call themselves a Virtual Pin Board) that is particularly popular in some niches like home decoration, weddings, craft, fashion, food, and more. Reader Questions Social Media blog stats finding readersLast week I was digging around in my Google Analytics stats and drilling down to look particularly at sources of traffic to my photography tips site. noticed a new source of readers that has been creeping up in terms of how much traffic it sends. Here’s the chart from the last few months. Referrers are key.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Burberry – a fashion brand known for its efforts in social media – placed back in 16th. Now for the real question – are these social video strategies producing significant ROI? Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). Google. Disney. Samsung. Old Spice. Prada. Coca Cola. Nintendo.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers. But I didn’t know any fashion bloggers! So off to Google I went to search for “fashion bloggers.” We started our focus in fashion. Good question. Then, one day, I had a small epiphany.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year. Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., What trends and changes in social media do marketers need to stay on top of?

How To Post Effectively on Facebook


Ask questions in the end. Posts that end with a question have 15% higher engagement rates. If you want your fans to answer questions only ask one question and do it in the end of the update. Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy March 4th, 2010 |Written By: Jay Baer | View Comments Tweet If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Is anyone out there?

Create a Positive Website Customer Experience

Spin Sucks

Automated phone operators and outdated frequently asked questions pages are a consumer’s worst nightmare when a question is left inaccessible and not answered in a timely fashion. To keep the customer calm, cool, and collected, take preventative measures on the service front, and prepare solutions for questions that have yet to be asked.

What Twitter Trolls Can Teach You About Your Brand

Simply Measured

Someone should be responsible for responding to Tweets in a timely fashion. Don’t be afraid to ask more questions about the issue. Trolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. There are 310 million monthly active Twitter users publishing millions of tweets every day. That’s not a troll.

10 Creative Brands Making Instagram Stories Now

Simply Measured

That’s the question a prospective customer is going to want to know the answer to during the consideration phase: right before they click through to visit your website and purchase your item. 2. Pacific This imbues event-based content with a different, immediate sensibility than good ol’ fashioned Instagram posts. 7. Metrics to Measure Brand on Social Download. Aritzia.

12 Ways to Improve Your Online Reputation with Wiselike

Techipedia: Tamar Weinberg

Let’s say CES or Fashion Week is around the corner. We were approached by a company recently who wanted to have their CEO answer questions in a private fashion that was completely internal to the company. How cool would it be to ask Donald Trump some questions on the platform? To answer questions you know you’ve answered a gazillion times. Your resume.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

people arrive fashionably late, right? Find places to ask questions for clarification. Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Top 10 Tips to Totally Suck at Networking Events Posted by Irene Koehler in Networking on August 30, 2008 | 12 responses 1. after.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

people arrive fashionably late, right? Find places to ask questions for clarification. Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Top 10 Tips to Totally Suck at Networking Events Posted by Irene Koehler in Networking on August 30, 2008 | 12 responses 1. after.

Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc. Guest post by Marcia Zellers. Not the formula.

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Ask open-ended questions that will help you to understand what motivates the interviewee and how they achieved (or are in the process of achieving) their goal: What inspired you to take this path? (To become a doctor, to start a business, or to sign up for a marathon). In a similar fashion, feature a compelling moment in your pitch. Guest Post by Elaine Hughes. Find the story hook.

Use Media Relations to Get on the First Page of Google

Spin Sucks

” It’s such a good question, it deserves it’s own blog post. should easily be able to increase our first page search results with some good, old fashioned media relations. By Gini Dietrich Last week I wrote a blog post about how to use an editorial calendar to create lots of content ideas from one topic. The short answer is no. The number of pieces does not matter.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

The question really becomes, “How do you use influencers to deliver that message and what type of influencers do you seek out?”. Our influencer network has grown from those early years of the geek bloggers who used to attend BlogWorld to a vast community of 2,500 influencers coast to coast who write about lifestyle, fashion, technology, food, DIY, parenting, and well, just about anything. .

The Importance of Consumer Insights in Today’s Marketing Strategies


It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? Companies now realize that they need to offer a wide variety of products, services, colors and fashions to appeal to an ever-changing customer base. This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. The anthropological approach to marketing is all about understanding culture.

Suspend Facebook, Lock the Door, Hang Up the Phone

Spin Sucks

People have questions! They are getting nasty comments; attacks directed at employees, and they are unable to respond to the questions on their wall in a timely and efficient fashion. ESPECIALLY if you’re getting a lof of questions and feedback on it. Put a system in place so if there is a question for Susie, the page admin can comment in response and tag Susie.

The Future of Association Management Systems


This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. But then again, the question was brought up on why our systems are so complex that they require training? What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah. That’s basically what we heard.

7 Facebook Marketing Case Studies


The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to: Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?”. HubSpot. Canvas People.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Equally, fashion outlets on Twitter such as @ASOS and @Forever21 are successful at engaging with their communities, mainly by always asking their fans questions such as: ‘What would you like to see more of?’ and directing their fans to discounts, offers, and latest fashion news. Emma Gannon is currently a global  community manager of Dove Facebook. It should always be organic).

Are You Building A Culture Of Content?

Blue Focus Marketing

The first step any brand should take before developing their own rich content is to engage its community by asking them what they’d like to see and what questions they want answered. hair salon could use Pinterest to post images of the most recent trends—from prom styles to professional fashions. Harnessing The Power Of Content To Engage Your Customers. Explore Related Services.

Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

So what’s a lifestyle site covering things like food, fashion or home to do? How to questions are buzzing during grilling season on @ Yahoo , “how to grill corn on the cob”, “how to grill salmon” “how to grill chicken”. Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. — Yahoo!

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Story And Conversation: Pin It To Build A Brand


This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? Why It Works: It exposes customers to specific products the brand is trying to push, similar to a features column in a fashion magazine. Chris March is an outlandish fashion designer made famous on Project Runway.