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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Strategy 121
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Fashion and P.R. Social Media blogger events

Laurel Papworth

We appreciate the sentiment, but no thank you. Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Social Media Fashion. Fashionista’s response was -ahem – interesting.

Fashion 96
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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 103
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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Publish at the best times. Social proof. Average Instagram rate. Branded graphics.

Instagram 127
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The key to Victoria’s Secret social media success

Unmetric

The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. The brand published 2,266 posts in the period and promoted more than 87% of them. Content Strategy.

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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Some of these are: Performance summary : Compare top-level performance metrics with the previous publishing period. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 126
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What is User-Generated Content? And Why is it Important?

Hootsuite

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. What is user-generated content? Get a Free Demo.

UGC 145