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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Here a software company has published a research report using a hook that’s sure to interest reporters. Here Toronto’s Beckerman Twins who post almost daily featuring makeup brands, fashions and fun things to do.

Fashion 409
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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining. Publishing'

Mobile 164
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Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV.

Wikipedia 321
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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

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Why Instagram Alt Text Matters (And How To Use It)

Hootsuite

It’s often referred to as “alternative text.” Follow your usual process for selecting and editing your photo, but pause before you publish. For example, beauty blogger @haircarewithsmoya focuses on posts about hair care, fashion, and beauty. What is Instagram alt text? On the next page, tap Write Alt Text.

Instagram 111
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Why We Need Masks Now

Ari Herzog

Science Magazine published a fascinating interview with the director of the Chinese CDC. I’m not referring to online price gougers. When asked about global mistakes in the fight against the coronavirus pandemic, he says: The big mistake in the U.S. and Europe, in my opinion, is that people aren’t wearing masks. March 12, 2020.

Price 91
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Any mention across X, Meta, TikTok, and online publishers for posts and/or articles mentioning Taylor Swift combined with modifiers like “Travis Kelce”, “Super Bowl”, “NFL”, and “Chiefs” were tracked. Refer to the charts below for some interesting data points. The ad generated $19.3