Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Here a software company has published a research report using a hook that’s sure to interest reporters. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. I first published them in 2006 and then updated them 2018. Examples of Earned Media Success.

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Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living Publisher, Jacqueline Howe says, “Our Tested-Till-Perfect recipes have been key to building trust in our community – when our readers know they can rely on Canadian Living recipes to succeed each and every time. million readers.

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Trending Sources

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The Oscars: content marketing success

Sherrilynne Starkie

million tweets about the show (and about the fashion!). This article was originally published at Thornley Fallis. There were more than 8.9 Some of the stars themselves, notably Ben Affleck , took to Twitter to celebrate and share their own excitement. According to Facebook , the Oscars scored a 7.17 That’s box office success.

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Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Canadian television journalist Mike Duffy of CTV.

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Influencer marketing goes mainstream

Sherrilynne Starkie

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature.

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Getting everyone social media trained

Sherrilynne Starkie

For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. This story was originally published at Thornley Fallis. Will 2014 be the year your organization realizes the full potential of social media? Related articles.

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