Adam Sherk
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing' Home and Lifestyle 39%. Sports 38%. Travel 32%. The Daily Show Visits The New York Times.
Adam Sherk
AUGUST 14, 2012
As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. Food 612,238 12,886.
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Adam Sherk
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?
Adam Sherk
JUNE 27, 2012
Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo!
Adam Sherk
JANUARY 23, 2013
The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers. Publisher Survey: Reddit Traffic Way Up, Digg Way Down.
Adam Sherk
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?
Adam Sherk
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. Here are a few more examples.
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