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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. But not every trend was a welcome one. In Forekast’s 2023 Trend Rewind report, 85% of respondents said that Barbie was the most talked about movie of the year. So many memes. 

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion. Romi has been profiled on my blog several times so its only fitting that reached out to find out why.

Microsoft 235
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” They might have a big social media following.

B2B 306
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5 Strategies for Success with Real Time Marketing

Oktopost

It can piggyback on hot trends – remember the Pokemon Go craze? What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement.

Strategy 125
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#BrandsGetReal: How brands can lead on social movements

Sprout Social

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Given the complexity and emotional weight of these issues, why should brands weigh in on social media channels traditionally used for marketing?

Brands 119
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Retaining Customers Requires Innovation

Convince & Convert

But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change. So, imagine the shock when users of Microsoft’s online storage system OneDrive discovered that things would be changing. highlight to tweet).

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How Brands Are Using Twitch

Likeable

so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. YouTube, Facebook, and Microsoft all have their own streaming platforms, and infighting over signing the most popular streamers is driving much of the conversation around which platform will ultimately prevail.

Brands 79