Using Social Media to Reach the Hard-Working Class
Social Media Strategery
JUNE 1, 2013
They like/follow/subscribe to brands in social media…if there’s a deal involved. For brands, social media allows them to connect with these moms…if they can stop the hard sell and be helpful and supportive. Are you a fashion brand? They use coupons…a lot. Go where they are. A food brand?
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