Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends. Timelines however, must be fluid.

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Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

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Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Pinterest has become a running joke to many.

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Janet Fouts

FEBRUARY 20, 2012

The market is collectors and mostly women , who like to curate collections of images around things they like. Here’s a board of Fashion Brands on Pinterest and another for the America Heart Association. In this day and age, transparency is hugely important and this wasn’t cool. The digerati who are up in arms about the TOS.

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