Direct Marketing Observations

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. So what is a marketer to do? Where does social media fit in the marketing mix? The quick answers are: There is a path, it does fit into the marketing mix and yes but let’s quickly review what’s been happening.

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The catalysts of social media

Direct Marketing Observations

Earlier today I mentioned that I would love to use the words granular and linear when I talk to people about social media and marketing, but my mind doesn’t work in a linear or granular fashion. Tags: seo word of mouth word of mouth marketing social media Search marc meyer wom. I’m more of a black and white type.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. There are other similarities but the fact is they are different. Their UI’s are pretty different.

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10 social sites you might have missed

Direct Marketing Observations

You want to see micropayments in a down n’ dirty fashion? It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. The Digital Marketing Essential Reader. Though you will have to download Microsoft’s Silverlight to really see it in all of its glory.

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Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

So the balance is playing your music, marketing your music and selling your music. Last time I checked musicians are musicians and NOT marketers and certainly not social media marketers. All told there were over 50 acts of various degrees culminating with Stephen Marley closing it down in fitting fashion.

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Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

Associated with or related to others, especially to influential or important people: a photographer who was well connected in the fashion world. Logically or intelligibly ordered or presented; coherent: a stroke that left him incapable of connected speech.

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Should You Outsource Social Media?

Direct Marketing Observations

Either in an automated fashion, or by merely having agencies do the work for them in the form of ghost writing or status updates or flat out being someone they are not - people and companies are choosing to wash their hands of real life engagement. It’s marketing and PR. In their eyes it is.