Your Brand Screwed-Up On Social Media, Now What?
Almost Savvy
OCTOBER 4, 2012
Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Don’t get me wrong, they did screw-up – and in spectacular fashion. It is here that KitchenAid, specifically Cynthia Soledad , gave us a lesson in how to address a rapidly spinning out-of-control problem.
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