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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. Klout and Kred. The value and methodology of services like Klout and Kred has been much debated and discussed, so I’ll leave you to your own opinion there. Excel or Google Docs.

Blogger 196
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How Google+ Could Affect SEO

Idaconcpts

While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Comments within Google+.

SEO 147
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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Social media posts should highlight an outcome so they have a particular takeaway to immediately hone in on. Mine social media for topics. If you find yourself struggling to come up with topics to appeal to your executive audience, try mining social media resources. And, use multimedia.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

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3 Simple Ways to Find Relevant Twitter Followers

Kikolani

For example: Google+ Grows Quickly: This Week in Social Media [link] via @smexaminer by @cindyking. So let’s say you don’t do a lot of guest blogging, but you do read blogs like Social Media Examiner or others in your niche that have multiple authors. Do You Read Blogs with Multiple Authors or Guest Bloggers?

Twitter 153
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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Jay is the founder of [link] and host of the Social Pros podcast.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 190