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The New Convergence

Twist Image

Because of this, the concept of opening up a local retail outlet seems counterintuitive. While this may be true, we are in the era of exponential growth when it comes to technology and adoption by the mass audience (consider this: the iPad didn''t exist four years ago). augmented reality. business book. business model. chris anderson.

iPad 101
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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. Think: Travel + Transportation. Hospitality. Live Lokai.

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Social Spotlight: Everlane and the Impact of Zero Impact

Sprout Social

Take fashion brand Everlane, which uses social not for flashy content meant solely to sell, but for deep and authentic storytelling about the purpose-driven business it’s built. I’d also throw in a healthy dose of awareness about how the fashion industry works, which also sets Everlane up to stand out by standing up for the consumer’s dollar.

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How to Make Money on Twitter

Later

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Take fashion influencer Sofi (The Odditty). Case in point: her Tweet about a Fashion Nova set got over 80K views — that’s a lot of potential new customers. . Tech brand Logitech.

Twitter 74
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12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • (Or perhaps guessed it from the title of this post.). Users will spend 4.5 93% of Pinterest users are women.

Marketing 191