article thumbnail

Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
article thumbnail

What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Here a software company has published a research report using a hook that’s sure to interest reporters. Great exposure for the individuals and his company among shareholders and the industry.

Fashion 409
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104
article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. million tweets about the show (and about the fashion!).

Content 317
article thumbnail

Fashion and P.R. Social Media blogger events

Laurel Papworth

Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Social Media Fashion. Any industry blogger knows the other bloggers, and can judge the must-attendness (new word) of the event.

Fashion 96
article thumbnail

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

But the average rate varies significantly by industry. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. First, make sure you’re comparing your rate to the average for your industry. Publish at the best times. Average Instagram rate. Branded graphics.

Instagram 127
article thumbnail

18 Impactful Black Creators to Follow on Social Media

Later

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. 18 Black Creators on Social Media to Follow: Whether you work in marketing, fashion, food, tech, or beyond, these 18 creators are just the tip of the iceberg. 1: Jayde I.