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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52
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What is Earned Media?

Sherrilynne Starkie

Here a software company has published a research report using a hook that’s sure to interest reporters. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. I first published them in 2006 and then updated them 2018. Examples of Earned Media Success.

Fashion 409
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

Sprout’s Tagging feature has changed the reporting game for many brands. How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Let’s dive in.

Strategy 122
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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo!

Yahoo 116
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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Stories have built-in features to help increase engagement with your audience , so use them often. Take a look at how the home furnishing brand The Havenly used survey buttons to engage their audience: GAP regularly features shoppable products in its Instagram Stories. Then, she gave a talk on inclusion and body positivity in fashion.

Instagram 125
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Protect your assets.

Mobile 139
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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance.

Curation 189