Fashion Related Topics 
Small Business Mavericks
JUNE 6, 2011
It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic.
Small Business Mavericks
JUNE 16, 2011
Clothing/fashion = 42% consumer researchers. I’m actually surprised that music is so far down the list, but you can understand that clothing and fashion are so high because we’re talking about social networks where a large percentage of the time is spent on personal business. So what industries are represented?
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Small Business Mavericks
MAY 20, 2014
Trustworthiness is an old-fashioned word, but it still holds true. Wise Advice is another old-fashioned term, but it also holds true. That word-of-mouth factor is difficult to assess and impossible to predict with accuracy. There are some things within your power, though, and these two are a good start.
Small Business Mavericks
OCTOBER 17, 2014
But this is a general idea: People want to feel important enough to have a choice — let them customize the experience in some fashion. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. People want to feel rewarded for their behavior — let them win somehow.
Small Business Mavericks
MARCH 14, 2012
In effect, they replace the old fashioned mail-order catalogs, and to a lesser extent, the junk mail catalogs used by offline businesses. Blasting your list is not going to win business. Rather, e-mails that are ‘newsy’ in nature are often welcome as are catalog type e-mails.
Small Business Mavericks
JUNE 5, 2011
They’ve abandoned the old-fashioned Internet marketing channel of search engine optimization in favor of the easier to manage social media channel. Many website owners have given up on SEO entirely. But I don’t think that’s a wise choice.
Small Business Mavericks
FEBRUARY 10, 2012
When it comes to marketing, many of the good old-fashioned strategies still work. As your reach broadens, the old-fashioned strategies may become less effective – let’s face it, having a paper-based catalog drop around the world could be expensive. Where the online business may differ is in its reach.
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