Jeff Esposito

AUGUST 8, 2012

Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR. This is a guest post from Elissa Freeman. There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships.

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Press Release Conference Fashion Report 55

Jeff Esposito

MAY 17, 2011

Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. After some back and forth over the phone, their social media team had me fixed up right. Image: Wikipedia.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

AUGUST 24, 2011

As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#. But what about the “least friendly&# designation? Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. People say, ‘gee what a friendly city.’

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

JULY 11, 2011

Supporting customers in this fashion will typically range between three and five hours a day. If your company wants to run a segment of customer service via social media, mirror your operations in the space with the hours of operation of your support team.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JUNE 23, 2011

For example if you do fashion PR and your friends and network are all into NASCAR and hunting, what good does a Tweet announcing Coach’s new line of hand bags? The main reason for this is that no matter what the audience or Klout score of a flack in this situation, the Tweet is worthless unless it causes an action.

Klout 34

Klout Fashion Industry Company 34

Jeff Esposito

DECEMBER 15, 2010

So that can only mean a few things are going to come into high fashion and range in levels of greatness. However I wanted to share to readers of this site who may have missed it. The 2010 calendar is running out of daylight and the liquor stores are. stacking up the bubbly.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

JANUARY 25, 2013

Over the course of the week we heard about fake girlfriends, lip syncing some fashion (no clue just heard my coworkers critiquing stuff) and an inauguration. For some of you it was a short week, but for others (like me) it was a full tilt.

Fashion 36

Fashion Course Social Media Campaign 36