Buzz Marketing for Technology

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Fashions change. . In Marketing, the zealotry of measurement has created an untenable situation in which Marketing is asked to be as resilient as Physics or Mathematics; So too are Marketers, who feel forced to conform to the fashions of the day. All fashions have their arc. The genesis story here is a good one.

ROI 87
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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

The audience beyond the NASCAR sports fans actually ranked well with one of our audiences that we call “Fashionistas” this audience has a great interest in fashion and they love finding ways to get fashionable brands for less. Home Owners was obvious since may home owner brands already advertise on NASCAR.

Sports 212
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What’s a Twintern anyway?

Buzz Marketing for Technology

Go ahead call me old fashioned – I dare you! Kids don’t even like Twitter they much prefer Facebook, Twitter seems to be an older phenomenon. And I am not convinced that someone fresh out of college is able to handle a multi billion dollar brand. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Posterous 252
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

is here, it’s happening and whether we call it “enterprise social,” or “social business” or just the biggest communications revolution since the printing press, it’s changing the way we do business in a fundamental fashion. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Marketing 258
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Getting Big Data to Actually Work

Buzz Marketing for Technology

What companies really need is the ability to manage large amounts of data in a safe, agile and adaptable fashion. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. The problem is not access to data. It’s the management of it.

Data 100
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

If you’re already asking a customer to write a case study with you, or endorse you in a press release, consider asking for a product review in similar B2C fashion—and displaying it accordingly on your site.

B2B 252
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Work Literacy Launch

Buzz Marketing for Technology

It's just coming at us too fast to continue to acquire in an ad hoc fashion. When discussing new(ish) tools like blogs and social bookmarking, and discussing things like advanced search techniques, there's a gap in knowledge work skills. In fact, we all have blind spots. Why is that?