Adam Sherk

AUGUST 14, 2012

Fashion and Beauty is also doing well compared to many categories although I expected those sites to be closer to Food and Home. Fashion & Beauty 99,050 3,455. Fashion & Beauty 544,974 6,964. These are the exact averages for each category: Links from Pinterest: Category Averages. Average Links Average Linked Pages.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

JULY 10, 2012

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising.

Google 119

Google Fashion Sites Report 119

Adam Sherk

NOVEMBER 11, 2014

Fashion and Beauty 42%. I also divided the sites into topical categories to see if there were any significant differences. Here are the averages for each category: Category Average Mobile Traffic (May-Oct 2014). Entertainment 52%. Health 50%. Home and Lifestyle 39%. Sports 38%. Travel 32%.

Mobile 164

Mobile Publishing Hitwise Patterns 164

Adam Sherk

JANUARY 23, 2013

The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

NOVEMBER 21, 2011

On Pinterest publishers can showcase their content, build brand awareness and connect with influencers, evangelists and good old fashioned regular users who like their stuff. As with most social sites it is a good idea for brands to have an official outpost.

Publishing 130

Publishing NoFollow Brands Real Estate 130

Adam Sherk

MAY 30, 2012

Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); For more see Kim’s Lost Remote post on what local TV newsrooms are pinning which gave me a great start to my research. I particularly liked what KARK’s morning show team is doing with behind the scenes photos.

Team 148

Team News Digg Fashion 148

Adam Sherk

JUNE 27, 2012

So what’s a lifestyle site covering things like food, fashion or home to do? Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. One good source is @YahooSearchData on Twitter. I’d given Yahoo!

Yahoo 116

Yahoo Trends Publishing Data 116