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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. Giving visibility to the support team on the upcoming editorial calendar pays dividends: Teams can plan resources, write FAQs, and pre-approve response language more effectively. Both teams win big.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Most importantly: 1. Keep them short.

News 274
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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

A Report of the Aspen Institute Forum on Communications and Society. Final report to the National Forum on Information Literacy. Action Alerts Press Release -- SLA Strongly Opposes Budget Cuts to U.S. Membership FAQs. General Industry FAQs. Recent Industry Reports. Endnotes/References: 1. Doyle, C.S.

Library 100
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10 Ways to Use Your Blog to Manage a Crisis

ProBlogger

Your blog can provide critical media information as well as links to press releases, fact sheets, FAQs, photos, video, and everything else a reporter needs if they can’t reach a spokesperson. Media relations. In the heat of a crisis, it may be difficult to reach media.

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Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. . • Think about blog post topics from a variety of angles to keep it interesting. ” • Content isn’t just the job of marketing and PR.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

Press Releases and Talking Points: Sharing some example copy or talking points for inspiration can really help influencers when it comes to drafting captions or storyboarding for Instagram Stories. Try to include any important stats or figures from press releases here too so they’ll always get the small details right. .

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The SEC and Social Media: What NOT to Do + Compliance Tips

Hootsuite

Encourage open communication, reporting of potential violations, and ongoing education to ensure everyone understands their responsibilities. Follow the SEC on social , and watch their press release page closely so that you can adapt your strategies and practices accordingly, ensuring ongoing compliance.