Convince & Convert

APRIL 8, 2010

I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? I have wireless at home, which I connect the iPad to most of the time, since I work from home. The keyboard (dock or wireless) eliminates the text input problem, although it would be a bit clunky on a plane. How long would that take?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Let’s get real.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142