Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

AUGUST 11, 2010

Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Another great marketing talent arrives. Will there be bumps along the way? Definitely. Herve Good Luck Jay!

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. They are still stuck in the old paradigm of interruption marketing. I don’t believe in a “digital divide.” Good stuff.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing!

Social Media 131

Social Media Strategy Airlines Types 131

Techipedia: Tamar Weinberg

APRIL 28, 2010

I loved FB because it wasn’t myspace and wasn’t full of junk, spam and porn and when it opened to everyone, i was afraid it would become just like that. I think people opted for FB over MySpace because of so many of the reasons people are becoming disenchanted with FB right now. and I felt the same way as you did.

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Facebook Issues MySpace Privacy 277