Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

The Realtime Report

DECEMBER 10, 2012

A question from their FAQ page. Both studies indicate that in order to keep up with customer expectations , brands need to expand their focus on social media to include customer service efforts in addition to marketing initiatives. The questions fell into 5 categories: Urgent, or I need help right this second. Brands Fail to Respond.

Brands 193

Brands Twitter Study Social CRM 193

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 3, 2011

Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given that actual disclosure of business relationships in day-to-day social media reality is spotty at best. (In There are versions for free samples, paid posts, co-marketing, etc. There are 8 types of CMP.LY

Badge 126

Badge URL Blogger Klout 126

Kikolani

MAY 14, 2010

10 social media FAQs for business. Making Money Online / Online Marketing. 3 email marketing examples not to copy + 5 irritants in web marketing. Why Google’s redesign is good news for social marketers. Pet friendly niche social media and Internet marketing strategies for pet lovers. Social Media.

Resources 146

Resources Mashup Directory WordPress 146

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 22, 2010

24 killer Webinars for a crazy low price [link] [link] Find Marketing You’re Invited to the Socialpalooza [link] #marketing #socialmedia [link] Cara You're Invited to the Socialpalooza [link] // This has brought excitement to my day : ) Now, off to speak to the boss! Thanks as always. Let me know what you think of the curriculum.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Ask a newly-minted Foursquare mayor how they feel about it. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Good luck on the move!

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 23, 2010

You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. The same is true of social media.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. I’ll write about that soon. This level of vagary is useless. The kismet.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119